Terms of use

JohnLaunch User Agreement

Last updated: November 11, 2026

This document has three parts: (A) Terms of Use and Subscription Agreement; (B) Website Privacy Notice; (C) Personal Data Processing, Retention and Destruction Policy. By using JohnLaunch and/or creating an account, you accept these terms; if you do not accept them, do not use JohnLaunch. Our full Privacy Policy explains in more detail how we handle your data.

A. Terms of Use and Subscription Agreement

1. Parties and formation of the agreement

This agreement is made between [JohnLaunch legal entity name] (incorporated under the laws of [country / state of registration]; address: [registered postal address]; "JohnLaunch", "we") and the user who creates an account to use JohnLaunch's services ("User", "you"). It comes into force when you accept it online and that acceptance is recorded by JohnLaunch. The website at https://johnlaunch.com and the app and tools offered there are called the "Service", the "Platform" or the "Site" in this document.

2. What the Service is

JohnLaunch is a software service that offers search engine optimisation (SEO) and launch tracking tools for websites, apps and brands. The Service may include keyword and competitor research, search ranking tracking, backlink and web mention analysis, site audits and monitoring, map rank grids, visibility tracking in AI answers, app and brand history, reports, alerts and team workspaces. Which features are in which plan is shown on the pricing page.

3. About the data and results

Much of the search, ranking, keyword volume, backlink and similar data in the Service comes from our third-party data provider DataForSEO and from public sources such as search engines. Data from accounts you connect (for example Google Search Console, Google Analytics, Bing Webmaster Tools, Cloudflare or YouTube) comes from that service. This data may include estimates, samples or delayed data, and search results vary by location, device and time. JohnLaunch does not guarantee that the data is accurate, complete or up to date.

JohnLaunch does not promise any particular ranking, traffic, sales or revenue growth. Recommendations and AI-generated content in the Service are only there to help; whether you use them, and what happens when you do, is your responsibility. AI output can be wrong, so check it before you publish it.

4. Licence

Subject to these terms, JohnLaunch gives you a non-exclusive, non-transferable right, limited to your subscription period, to use the Service for your own business and (on agency plans) for your clients. The software is not sold to you; you only receive a right to use it.

5. Accounts and eligibility

To create an account and buy paid services, you must be legally able to enter into a binding contract. If you create an account for a company or other legal entity, you confirm that you are authorised to act for it and to bind it.

You access your account with an email and password or with a sign-in provider such as Google. You are responsible for keeping your sign-in details secret and must tell us straight away if you learn of any unauthorised use. You are responsible for keeping the information you give at sign-up and later accurate and up to date.

As the account owner, you are responsible for what the people you invite with the team feature do in your workspace, and for making sure they follow these terms too.

You can permanently delete your account at any time on the My account page. Deleting it removes your projects, tracked keywords, reports and connected account details, and cannot be undone.

6. Acceptable use

You may not do the following, or let anyone else do it:

  • resell, rent or sublicense the Service or the raw data you get from it, or offer it as your own data service (sharing your reports with your own clients is allowed);
  • scrape the Service with automated tools, try to get around usage limits, quotas or spending caps, or open several free accounts to get around limits;
  • use the site audit, monitoring or crawling features to attack, overload or scan for security holes any system you do not own or have permission to test;
  • add accounts or API keys to the Connections section that you are not authorised to use;
  • use the Service for spam, misleading content, methods that clearly break search engine rules, or unlawful activity, or use the email, report or invite features to send unwanted messages;
  • reverse engineer or decompile the software, except where the law allows it, or remove copyright, trademark or other ownership notices.

Accounts that break these rules may be suspended or closed without notice, and JohnLaunch keeps the right to claim compensation for any loss this causes.

7. Your content and connected accounts

The domains, keywords, competitors, project settings and notes you enter, and the data we receive from your connected accounts, belong to you. We process this content only to provide the Service to you (for example to run queries, track rankings and produce reports and alerts). The domains and keywords you enter are sent to DataForSEO to run queries and, when needed, to our AI provider.

When you connect a Google, Bing, Cloudflare or YouTube account, we read data only with the permissions you approve when connecting, and only for your reports in the Service. You can remove a connection at any time on the Connections page or in that provider's account settings. Your use of those services is also governed by their own terms.

8. Intellectual property

All intellectual property rights in the software, design, brand and everything else in the Service belong to JohnLaunch or its licensors. Rights in third-party data belong to those providers. This agreement does not transfer any of these rights to you.

9. Third-party services and links

The Service works together with third-party services such as DataForSEO, Stripe, Google, Microsoft (Bing) and Cloudflare, and may contain links to third-party sites. JohnLaunch is not responsible for their outages, changes or content. If a third-party data source shuts down or changes, we may change or remove the related feature.

10. Paid plans, subscriptions and refunds

10.1. Plans and payment

The scope, usage limits and current prices of paid plans are on the pricing page. Prices are in US dollars (USD); any taxes are shown at checkout. Payments are processed by our payment provider Stripe; JohnLaunch never sees or stores your card details. The services are delivered online; there is no physical delivery. Free features such as the free plan and the free audit are offered with limits that JohnLaunch sets and may change.

10.2. Automatic renewal and cancellation

Your subscription renews automatically, in advance, at the start of each period of the billing cycle you chose (monthly or yearly), and is charged to your saved payment method. You can cancel at any time on the Billing page in your account; cancellation takes effect at the end of the current period, and you keep your plan until then. If a payment fails, Stripe retries it for a while; if it still fails, paid features stop and your account moves to the free plan.

10.3. Free trial (if offered)

JohnLaunch may offer a free trial on some plans. The trial length and conditions are shown at checkout; if you have not cancelled by the end of the trial, the paid subscription starts under 10.2.

10.4. Right of withdrawal and refunds

Because paid services are delivered online straight away, the right of withdrawal ends, to the extent the applicable law allows, once the service starts with your consent, even if you buy as a consumer (in Turkey, under Article 15(1)(ğ) and (h) of the Distance Contracts Regulation; in the EU and UK, under the equivalent rules for digital services). You are told this at checkout and asked to agree.

As a rule, we do not give partial refunds for the rest of a period you cancel; your subscription stays active until the end of that period. For wrong or double charges, or for long outages of the Service caused by us, just write to hello@johnlaunch.com; we review these requests and refund them when they are justified. JohnLaunch may also give refunds in other cases at its own discretion. Any mandatory rights that consumer law gives you are always preserved.

10.5. Changing plans

You can switch between plans, or between monthly and yearly billing, on the pricing or Billing page. When you switch, Stripe calculates the unused time proportionally, and the difference is added to your next invoice or charged straight away.

10.6. Price changes

JohnLaunch may change plan prices. Changes are announced at least 7 (seven) days in advance by email or on the Platform, and apply only from your next renewal period. If you do not accept the new price, you can cancel before the renewal.

11. Disclaimer of warranties and force majeure

To the maximum extent the law allows, the Service is provided "as is" and "as available". JohnLaunch does not guarantee that the Service will run without interruption or errors, or that it will be fit for a particular purpose. JohnLaunch is not liable for problems caused by force majeure, such as war, natural disaster, epidemic, widespread power or internet outages, cyberattacks, or outages at third-party providers.

12. Limitation of liability

To the extent the law does not forbid it, JohnLaunch is not liable for indirect, incidental or consequential losses, or for loss of profit, revenue, rankings, traffic or data. JohnLaunch's total liability under this agreement is limited to the amount you paid for the Service in the 12 months before the event the claim is about. Liability for intent and gross negligence, and any liability that cannot be limited by law, is not affected.

13. Changes to the Service, suspension and termination

JohnLaunch may improve the Service, add or remove features, and pause it temporarily for maintenance or technical reasons. If we permanently remove a core feature of a paid plan, we will announce it in advance.

JohnLaunch may change this agreement and will announce important changes by email or on the Platform. If you do not accept the changes, you can close your account. The current version is always published on this page.

You can close your account at any time. If you break these terms, JohnLaunch may suspend or close your account.

14. Notices

We send notices about your account to the email address on your account. To send a notice to us: hello@johnlaunch.com.

15. Governing law and disputes

This agreement is governed by the laws of [country / state of registration], and the courts there have jurisdiction over general disputes. However, the mandatory consumer and data protection rules of the country where you normally live still apply. Consumers living in Turkey always keep their right to apply to consumer arbitration committees and consumer courts and, for personal data matters, the procedures under Law No. 6698 (KVKK) and the right to apply to the Personal Data Protection Board.

B. Website Privacy Notice

This part explains how [JohnLaunch legal entity name] ("JohnLaunch"), as data controller, processes your personal data. For users in Turkey it is also our information notice under Law No. 6698 on the Protection of Personal Data ("KVKK"). Our full Privacy Policy says the same things in more detail.

What data we collect

  • Account data: your email address, your name (if you give one), a one-way hash of your password or, if you sign in with Google, the name, email address and profile picture Google shares; for team invites, the email addresses of the people you invite.
  • Workspace data: the domains, apps, brands, keywords, competitors and locations you track, your project settings, alerts and reports, and the prompts you write in the AI features.
  • Connected account data: when you connect Google Search Console, Google Analytics (GA4), YouTube, Bing Webmaster Tools or Cloudflare, the access tokens or API keys (stored encrypted) and the site and channel statistics read from those accounts.
  • Subscription data: your plan, subscription status and invoice records. Card details are processed by Stripe and are not stored by JohnLaunch.
  • Email preferences: your choices for transactional, alert and report emails and for marketing consent, and records of unsubscribes.
  • Technical data: IP address, browser details and server logs, for session security and to prevent abuse; usage analytics if you consented to it.

Cookies

JohnLaunch uses essential cookies for your session and language preference. Analytics (PostHog) and any ad measurement cookies run only if you consent by choosing "Accept all" in the cookie notice; you can withdraw consent at any time under My account › Preferences. Details are in the Cookie Policy.

What we use your data for, and on what legal basis

We use your data to run your account and workspaces, carry out the queries and automatic checks you ask for, send reports and alerts, manage your subscription, give support, keep accounts secure and prevent abuse. This processing is based on the performance of our contract with you, our legal obligations and our legitimate interests (Article 5 of KVKK; Article 6 of the GDPR). Usage analytics, ad measurement and marketing messages rely only on your explicit consent, which you can withdraw at any time.

Google user data

JohnLaunch's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Data from your Google accounts is used only to show you reports and alerts in the Service; it is not sold, not used for advertising, and not used to train general AI models.

Sharing and service providers

We share your data only with these providers, and only as far as each service needs:

  • DataForSEO: to run the domain and keyword queries you enter.
  • Stripe: to process payments and subscriptions.
  • Resend: to send verification, password reset, alert and report emails.
  • PostHog: usage analytics, if you consent.
  • Google, Microsoft (Bing), Cloudflare: Google sign-in, reading data from the accounts you connect, bot protection and site security.
  • AI provider (for example Anthropic or OpenAI): your request and the related project data when you use the AI features.
  • Hosting and database provider: [hosting provider and country].

Some of these providers have servers outside Turkey and outside your own country (for example in the US and EU), so your personal data may be transferred abroad, only for the purposes above and in line with Article 9 of KVKK and, where it applies, the GDPR. We do not sell your data. Lawful requests from authorities are an exception.

Data security and breach notification

Connected account tokens and API keys are stored encrypted, and access to data is limited to authorised people. If data is obtained by unauthorised people, we will tell the affected users and the relevant authority (in Turkey, the Personal Data Protection Board) as soon as possible.

Retention and deletion

We keep your data while your account is open. When you delete your account on the My account page, your workspace data and connected account details are deleted; removal from backups can take a limited time. Records the law requires us to keep, such as invoices and payment records, are kept for the legal periods.

Your rights and how to apply

You have the right to access your data, ask for it to be corrected or deleted, learn which third parties it was shared with, and object to its processing (Article 11 of KVKK; the GDPR gives similar rights). Send your requests to privacy@johnlaunch.com or use the Annex 1 form below; we answer free of charge within 30 (thirty) days at the latest. If your request is refused, the answer is not enough, or we do not answer in time, you can complain to your data protection authority (in Turkey, the Personal Data Protection Board).

C. Personal Data Processing, Retention and Destruction Policy

Purpose and scope

This policy sets out the general rules JohnLaunch follows for processing, protecting, keeping and destroying personal data. It covers users, team members, prospective customers and anyone else whose personal data we process. Detailed information about specific processing is given in the Website Privacy Notice in part (B) above.

Definitions

The definitions in KVKK apply: explicit consent, anonymisation, data subject, personal data, processing of personal data, data processor, data controller, the Board and the Authority have the meanings given to them in KVKK.

Processing principles

When JohnLaunch processes personal data, it follows the principles in Article 4 of KVKK: lawfulness and fairness; accuracy and keeping data up to date; processing for specific, explicit and legitimate purposes; being relevant, limited and proportionate to those purposes; and keeping data only for the period the law sets or the purpose needs.

Conditions for processing

Personal data is processed in the cases listed in Article 5 of KVKK (where a law clearly provides for it, where it is needed to form or perform a contract, where the data controller has a legal obligation, to establish, exercise or protect a right, and for legitimate interests as long as this does not harm the data subject's fundamental rights and freedoms) or with the data subject's explicit consent. JohnLaunch does not collect special categories of personal data.

Security and transfers

JohnLaunch takes the technical and organisational measures needed to process and keep data lawfully, and requires confidentiality commitments from the people and suppliers who have access to data. Transfers inside and outside the country are made under the conditions set out in KVKK.

Retention, deletion, destruction and anonymisation

When the reasons for processing no longer exist, personal data is deleted, destroyed or anonymised, either at the data subject's request or on our own initiative.

Changes

This policy may be updated when needed; the current version is published on this page.

Annex 1: Data Subject Request Form

Use this form to send JohnLaunch requests about your rights under Article 11 of KVKK (or the equivalent rights under the GDPR). Under Article 13 of KVKK, requests are made in writing or by the methods set by the Personal Data Protection Board. We answer free of charge within 30 (thirty) days at the latest; if answering involves an extra cost, a fee from the Board's tariff may be charged.

Data controller: [JohnLaunch legal entity name]
How to apply: privacy@johnlaunch.com
Postal address: [registered postal address]

I. About you

  • Full name:
  • National ID number (if any):
  • Address:
  • Mobile phone:
  • Email address (the one on your JohnLaunch account):
  • Your relationship with JohnLaunch: ☐ User ☐ Team member ☐ Visitor ☐ Other
  • Has this relationship ended: ☐ Yes ☐ No

II. Your request

Tick the rights you want to use:

  • ☐ Find out whether my personal data is processed
  • ☐ If it is, ask for information about it
  • ☐ Find out why it is processed and whether it is used for that purpose
  • ☐ Find out which third parties, in the country or abroad, it was shared with
  • ☐ Ask for it to be corrected if it is incomplete or wrong
  • ☐ Ask for it to be deleted or destroyed
  • ☐ Ask for corrections or deletions to be passed on to third parties it was shared with
  • ☐ Object to a result against me that comes from automated analysis
  • ☐ Ask for compensation for damage caused by unlawful processing

Describe your request in detail:

________________________________________________________________

________________________________________________________________

III. Your declaration

I ask for my request above to be considered. I confirm that the information in this form is accurate, up to date and my own, and I allow JohnLaunch to process it only to consider my request and to verify my identity.

  • How you want the answer: ☐ Email ☐ Post
  • Full name:
  • Date:
  • Signature:

Note: Requests must be about your own data. JohnLaunch may ask for more information to verify your identity.

Contact

[JohnLaunch legal entity name], [registered postal address]
General and billing: hello@johnlaunch.com
Personal data (KVKK / GDPR): privacy@johnlaunch.com